After the wireframes are finalized, it’s time to add the magic—designing the visual elements. Here, the color palette, typography, and imagery come into play. Every element should align with the brand’s identity and mission. The right design can convey trust, professionalism, and creativity all at once. For our project, I chose colors that were warm and inviting while maintaining a sense of sophistication. I used clean typography to ensure readability and selected images that conveyed the quality of the products. This step is where the website starts to reflect the client’s unique voice and personality.